Setting up a small business and running it, is indeed a difficult task. Unless you market your products or services to the right audience, your marketing spend won’t get you the best results which is why a solid marketing strategy is the best place to start. Here’s a look into top 5 result-driven marketing strategies that will translate your marketing efforts into success.
1. Local business citations
This is an important marketing strategy that many businesses choose to ignore; yet it is relatively simple for any small business to implement. Citations are the “mention” of your business name, address and phone number on other webpages—even if there is no link to your website. For example, the online yellow pages directory has several business names without any link. It’s a key component of the ranking algorithms and the search engine bots that fetch data for Google searches. A simple, effective way to start building your business ranking within local search results.
2. Local Website Domain
Choosing the right domain is important as it plays a key roleinmaking your business popular to your target group. You should choose a domain which has a local extension like .com.au for Australia, .ca for the Canada, com.nz for the New Zealand. Also, make sure that the domain name is easy to remember. This way you can reach out to a larger audience in minimal time.
3. Local Blogging Outreach
Local blogging outreach, also known as influencer marketing is a relatively new marketing strategy and helps in seeking exposure for your product or service. It also leverages influencers (that you have made through social media campaigns)with a substantial following. You can ask them to write about your product and service in exchange for free access to your products. The idea is to reach your target market aligned with an authoritative, credible voice within the industry.
4. Local Social Media groups
List your business in the local social media groups and make your marketing strategy effective and streamlined and targeted to your local audience. If you can establish a strong foothold in your local area, your customers can become your biggest advocates and help to spread the word to their network of people off and online.
5. Local Online Advertisement
Like offline advertisement, online advertisement is just as effective, and probably more targeted.Advertise your business on Facebook, Bing and Google Adwords. Make sure that the business name comes with a link, so that your audience can directly reach to your business website.
Try out these fresh, simple tips to see your business grow.
